Promotion within social care is a reality within EveryDay Care & Support

Audra Proud was recently promoted within EveryDay Care to Performance and Business Development Senior Operations Manager. We asked her to give us some insight into her new role and this provided an opportunity to learn a little bit more about her.

Tell us a little about yourself Audra.

I was born in North Shields and have lived in this area all of my life. On leaving school I was a full time mum. I began my working career in a DIY store called Dickens in Shiremoor.

In 1992 I applied to become a home care assistant for North Tyneside Council. It was here that I progressed through the levels of responsibility to management.

In 2008 I became a registered manager for a private care provider and set up a new domiciliary service in North Tyneside from scratch.
I left the company in 2016 and joined EveryDay Care and Support in November 2016.

Where did your passion for a career in Social Care begin, what ignited it?

As I mentioned I worked in a DIY store and loved it. It wasn’t until sadly my grandma took ill and was cared for through her illness at home by my mother and sister who were both care workers. This somehow flicked a switch in my career path and I have to say I have never looked back.

What do you like to do to have fun outside of your work?

I love to socialise, although Covid-19 has put pay to that this past year. I like to walk and spend quality time shopping with my granddaughter.

What pricked your interest in the new Senior Manager position with EveryDay Care & Support?

I have always been very passionate about my work and love to seek out the next challenge. Reading the role description got me very excited, and I know this is a fantastic opportunity for me.

What is it about EveryDay Care & Support that originally attracted you to the organisation?

Where do I start?
The values of the organisation speak volumes. The teams are brilliant. Everyone supports and encourages each other. I had worked with a few of the management team many years ago and jumped at the opportunity to join this fantastic team.

Tell us about your new role

I will be supporting our Head of Professional Care Services, Kerry Parker in the strategic operational management and development of the company with specific responsibility for performance and business development.

How have you been keeping yourself busy during lockdown?

Our care provision has obviously continued and if anything we have been busier so that’s been a massive help. I don’t know how I would have coped if I had worked in a service area where I was furloughed.
During my time off from work as we couldn’t take a holiday abroad we did a lot of home improvements.

What do you hope to achieve in the first 12 months?

I want to make my mark in my new role and deliver what is expected. I want to see our services grow and look back and say “I have been part of the team that has made this happen”

What will be your first objective?

To work with all of our managers and get a clear understanding of their individual targets. Then I’ll put plans in place to support them to achieve this.

What three words would other people use to describe you?

  • Approachable
  • Supportive
  • Responsive

Thanks Audra and good luck in your new, exciting role with EveryDay Care & Support.

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